The Social Media giants may be in trouble!
In Today’s world social networks like Facebook and Twitter both use user-generated content to generate profits for their shareholders with no money going back to the user.
Now this has been the norm ever since the beginning of this digital age, but a revolutionary idea has come along looking to change everything around.
Tsu (pronounced ‘Sue’) is the first social network that is opening up its bank to share 90% of the revenue generated with it’s users. It just launched on the 21st, and its algorithm intends to re-distribute sales revenue directly to its source. TSU also works on an invite-only basis.
According to Tsu’s founder, Sebastian Sobczak:
“Established social networks have built amazing business models prospering on the total monetization of free user-generated content. Why should anyone commercially benefit from someone else’s image, likeness and work giving no financial return to the owner? The markets we participate in are enormous, growing and can materially compensate each user — we’re simply and uniquely rewarding the users who are doing all the work. This is the way the world should work.”
At a glance, Tsu seems to work in the same way as any other social network. Page views generate ad revenue, but what sets them apart is that only 10% of that ad revenue is returned to Tsu. 50% of ad revenue is sent to the content owner. The other 50% is given to the user who brought the content owner into the network. Where as any other network keeps 100% of the profit for themselves!
Confused? I was a little at first too.
That 50% of profits propagates in a series of infinite thirds up a ‘family tree’ of users that begin with the original content owner. The person who invited him is the parent, and they get a third. The person who invited that person is a ‘grandparent’ and received a third of that third. So it’s like one giant pay-it-forward platform.
So make sure to invite all your friends because Tsu only works if we decide we want it to. So Join the social media revolution and take back ownership of your social content.
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