Every item and concept in the world is a double-edged sword. Food can either nourish someone or it can contribute to their demise. A knife could be used to open a box, or it could serve a nefarious purpose and be the tool used in a murder. Similarly, advertisements may educate and inspire, or they can be pervasive and obnoxious (which is most often the case). Fortunately for us all, the following 30+ social issue ads are the insightful, compelling kind.
Each unique advertisement employs an effective advertising strategy to capture viewers’ attention. Rather than strive to sell a product, however, the ads promote seek to promote a concept with the ultimate goal being to propel social change. As Bored Panda points out, many of the ads appeal to people’s emotions, as studies have shown the best way to inspire action is to get them to empathize with a situation, person or cause.
Many of the advertisements were funded by specific organizations with outlined causes. Others were paid for by companies that seek to “raise the bar” when it comes to consumerism. All have something in common, though, and that is the desire to inform people about prevalent issues so a better world may be created for future generations. If you think the world could use more insightful advertisements that raise awareness about global issues, please share this compilation.