Advertisers spend millions of dollars each year using psychological techniques that play at the subconscious level to entice you to take actions or buy products that you might not otherwise. They understand that it is the consumer’s subconscious mind that makes most decisions, and they are experts at forming associations between your subconscious programming and their clients’ products and services.
Most of us are exposed to more than 5000 marketing messages every day.
Advertisers design their campaigns to emotionally influence the subconscious in a fleeting instant, with colour, words, images and music. Subliminal (meaning below your conscious threshold) advertising is a hugely popular method of reaching the subconscious, and we are exposed to hundreds of thousands of subliminal messages each year.
Studies exploring subliminal perception show clearly how they influence subconscious processing and action. In one study, two groups of students were shown two different but similar pictures of trees;
One group saw a picture only of the trees. The others saw the second image, which was doctored to also contain an artfully concealed duck.
After studying their image, each group was asked to draw a nature scene and to label it.
The group who had studied the trees that contained the subliminal duck image drew more ducks and related imagery, such as feathers, birds and water, as compared to the other group, who had studied the undoctored image!
In another study, published in the Journal of Advertising, researchers gathered two groups of participants, one shown advertisements with no subliminal images and the other shown advertisements containing sexually subliminal messages.
The first doctored ad was for Marlboro Lights cigarettes, and it showed cowboys on horseback riding through rocky terrain. Subtly blended into the rocks was an image of a penis (yes, a penis). The second ad was for Chivas Regal whisky, and in the bottle a designer had skilfully and subtly blended the image of the back of a nude woman.
Everyone in the study was hooked up to monitoring equipment; instruments that recorded galvanic skin response, which measures stress levels and arousal through the electrical conductivity levels of the skin. Your skin conductivity will react even to subconscious arousal, which is part of the principle on which lie detector tests are based.
Each group looked at the ads (one group the undoctored ads, the other group the ads containing the subliminal images) for only 30 seconds. The result was that the arousal response of the group who saw the advertisements containing the subliminal sexual images was 20% higher than for the group who saw the advertisements without the subliminal messages.
Why do advertisers go to such lengths in their advertising?
Because a stronger emotional subconscious association between an image and a brand/product causes millions of us to make purchasing choices for those products, choices we might not otherwise have made if we had been considering only price, quality and other more independent and impartial factors.
So next time you feel drawn to a product / brand / advert, maybe ask yourself whats really going on…
About the Author
Chris Walton is an internationally recognised performance psychologist and consciousness researcher. He is the author of two best-selling books and the creator of the Gamma Mindset System: www.GammaMindset.com.
“The Secret Sales Pitch: An Overview of Subliminal Advertising by August Bullock. (2004).”
Subliminal sexual references study: “The Journal of Advertising in 1984.”
9-Year-Old Mexican Girl With Higher IQ Than Albert Einstein Already Studying to be Astronaut
Adhara Pérez may only be nine years old, but she already has big dreams – which is only fitting, considering the Mexico City native has an IQ of 162, a score even higher than quantum scientists Albert Einstein and Stephen Hawking.
Adhara has been taking IQ tests since she was only four years old, and has been applying her considerable brain power to studying advanced subjects that some of us could only dream of grasping.
At the age of seven, she was already ranked by Forbes magazine in 2019 as one of the most powerful women in Mexico.
The young prodigy is already studying for two degrees: one is systems engineering at the Universidad CNCI, and the other is industrial engineering at UNITEC.
She’s also been invited to pursue a master’s degree in atmospheric science from the University of Miami; as well as an offer to study physics at the University of Israel.
To top it off, she’s been invited to join the Aeronautics Program in Alabama and to study Space Science at NASA, reports Telemundo. She hopes to eventually become an astronaut.
However, the youngster is aiming to continue her studies at the University of Arizona and is quickly learning English in hopes of preparing to pursue her dreams.
“I have to stay there for three months to learn and get accustomed to hearing and speaking English,” Adhara explained to NBC San Diego.
At the age of three, Adhara was diagnosed with autism and bullied by neighborhood kids in the Mexican capital for being different. The youngster eventually fell into a deep depression, but this also began her journey toward a brighter future.
Upon being placed in therapy by her mother, she underwent various IQ tests and got a score of 162 – two points higher than Einstein and Hawking, who each scored 160.
Upon finishing high school at the age of eight, she began working on her degrees online. She’s also already written a book about her experience being bullied and the need for perserverence.
“Do not give up, and if you don’t like where you are, start planning where you want to be!”
7 Powerful Books That Will Unleash The Hidden Potential Of Your Mind
“A mind needs books as a sword needs a whetstone, if it is to keep its edge.” ~George R.R. Martin
There it is: your mind –all leashed-up, bored, bookless and chasing its own tail in the corner. It’s time to unleash it. It’s time to toss it back into the shocking waters of wonder and awe. It’s time to distract it from the all too familiar tail (or tale, to wit), and give it a juicy carrot to chase around instead. Seven juicy carrots, to be exact.
So, store that leash, open up your mind, curl up with your best friend, and dive right on in to the following mind-unleashing books. But keep the light on. As Groucho Marx wittily opined, “Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”
1.) “The Beginning of Infinity” by David Deutsche
“We never know any data before interpreting it through theories. All observations are, as Popper put it, theory-laden, and hence fallible, as all our theories are.” ~David Deutsche
From epistemology and quantum fungibility to environmental ethics and societal evolution, David Deutsche takes us on a thought-provoking journey into answering a single question: Is there a limit to what can be understood? He comes at a mind-expending answer of “no” by diving deep into the expanding waters of epistemology and ontology. He profoundly claims that our understanding of anything is always at the “beginning of infinity” and there will always be an infinite amount more left for us to understand. Basically surmising that, with accurate and adaptable knowledge, anything is possible unless it is prohibited by the laws of physics.
Highly rational and integrating, The beginning of Infinity launches us into higher thinking on the path toward better and better explanations. He takes us from parochial, outdated ways of thinking to the concept of universality and updated ways of thinking about the universe as a thing to be progressively evolved into using ever-expanding technologies. Thus bridging the gap from man to overman. As he made clear, “There is only one way of thinking that is capable of making progress, or of surviving in the long run, and that is the way of seeking good explanations through creativity and criticism.”
2.) “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi
“Most enjoyable activities are not natural; they demand an effort that initially one is reluctant to make. But once the interaction starts to provide feedback to the person’s skills, it usually begins to be intrinsically rewarding.” ~Mihaly Csikszentmihalyi
Thanks to Csikszentmihalyi, the idea of the “flow state” has become a vital aspect of our cultural awakening. The optimal experience is gained through deep discipline in a particular field/art/sport that provides intrinsic reward, challenge, and feedback, thus integrating confidence, concentration, control, adaptability, and connectivity. Time stops or slows down. Insecurities disappear. We stop caring about what others think of us. A creative unfolding of something larger manifests. Everything flows effortlessly in interconnected unison with us as its interdependent spearhead. In short: we stop thinking and just do.
By simply asking the question, “When are people most happy?” Csikszentmihalyi, through time tested research, pinpoints flow states as the answer. Athletes call it “being in the zone,” mystics have described it as “ecstasy,” and artists term it “rapture.” Unleashing optimal experience is about doing what we love as a pathway toward greater meaning, happiness, and a self of higher complexity. By doing what we love in challenging ways, we leverage optimal experience into our lives. This book powerfully explains the psychology of this vital process.
3.) “Phi: A Voyage from the Brain to the Soul” by Giulio Tononi
“Murky thoughts, like murky waters, can serve two purposes only: to hide what lies beneath, which is our ignorance, or to make the shallow seem deep” ~Giulio Tononi
Phi takes the reader on a mind-altering journey through the nature of consciousness. It interweaves science, art, and the imagination with golden ratios, Fibonacci sequences, and fractal cosmology. The reader has the joy of perceiving the world through such masters as Galileo, Alan Turing, Darwin and Francis Crick, among others. From neuroscience to pseudoscience, from deep introspection to mindful meditation, Tononi elucidates on how consciousness is an evolving, ever-deepening awareness of ourselves as finite, spiritual beings in an infinite universe.
We learn how consciousness is integrated information and how the power of that integration requires the utmost responsibility and credulity. It teaches how the brain is the seat of our perceptions, and is a creative force par excellence, and can even create new shapes and new qualia. It teaches how, by growing consciousness, the universe comes more and more into being, and synthesizes the one and the many, the ego and the eco, the individual and the interdependence of all things into a unified force of Nature.
4.) “The Art of Fear” by Kristen Ulmer
““Everything is fine” is actually a copout, a stuck place, an obstruction to the exploration of who and what you are expanding into higher and further, not to mention the evolution of humanity.” ~Kristen Ulmer
The Art of fear is about curiously embracing fear rather than conquering or repressing it. It’s about rebuilding our understanding of fear from the ground up. It’s about realizing that Fear is only one of 10,000 employees at You Incorporated, and how they all need a voice. But Fear most of all, lest all voices become repressed shadows. The key to fear, she explains, is being curious about it, thereby harnessing its power rather than conquering it. Between courage and curiosity is everything we need to be fearless.
Ulmer’s personal journey with fear eventually led her to study with Zen masters, from which she learned a mindfulness tool called “Shift” which shifts our perspective of fear from ignorant repression to proactive curiosity, thus aligning it authentically with our true nature. The basic tenet being this: Instead of repressing fear, empower it, by being curious and questioning rather than judgmental and accusing. Honor it with deep respect so it doesn’t operate covertly in twisted ways beneath the surface.
5.) “Endgame: The Problem of Civilization” by Derrick Jensen
“Premise One: Civilization is not and can never be sustainable. This is especially true for industrial civilization.” ~Derrick Jensen
Endgame will take everything you think you know about being a social being in a seemingly functional society and turn it on its head. Definitely not for the typical statist, nor the faithful law-abiding citizen. Endgame is about the imperative need to immediately dismantle the unhealthy civilization that surrounds us. Endgame is a scathing, raging critique against the unhealthy, unsustainable, and ecologically unsound man-machine that is our modern culture.
Breaking the book down into a series of simple but increasingly provocative premises, Jensen takes us on a mind-bending and convincing ride into the unhealthy belly of the violent, ecocidal beast that is modern day civilization. His basic premise is simple: Industrial civilization is unsustainable. It’s not a question of “if” but a question of “when” it’s going to fail.
He argues that the longer it takes civilization to fall, the worse the tragedy will be. In that light, there are two things we should be doing: Bringing about the fall sooner rather than later; and preparing to survive it. His attitude is caustic and cavalier, but all the better for the shock value it provides. This book really flattens the box we’re all so desperately trying to think outside of. A complimentary (and perhaps less aggressive) read is Beyond Civilization by Daniel Quinn.
6.) Trickster Makes this World: Mischief, Myth, and Art by Lewis Hyde
“Better to operate with detachment, then; better to have a way but infuse it with a little humor; best, to have no way at all but to have instead the wit constantly to make one’s way anew from the materials at hand.” ~Lewis Hyde
Trickster Makes This World is a mythological cornerstone for Sacred Clowns and practicing trickster-gods the world over, digging into the guts of the primordial importance of sacred play and rowdy behavior. Hyde explores how trickster figures represent the “disruptive imagination” that inverts, rearranges, and overturns conventional wisdom. From Raven to Coyote, Monkey to Crow, Hermes to Loki, Eshu to Legba, Hyde reveals connections between mythological tricksters that form a hidden network that connects cultural divides.
The best part about this book is its ability to show how mythology becomes reality. “Trickster consciousness’” is a vital component of human imagination. It reveals that we are the gods of renewal and rebirth, if we choose to be. We are the creators of mischief and mayhem. We are the trickster gods in training. Trickster is us, and we are Trickster. We are the ultimate boundary-crossers. No manmade rules or laws can contain us, unless we let them. Even cosmic rules and laws can hardly contain us. Trickster makes this world by tearing the old world down through high humor, moral ambiguity, foolishness, and strategic transgression and then dances in the ashes of its destruction. But it is precisely from the dancing, the kicking up of dust and ash, where brave new worlds emerge.
7.) “Moral Tribes: Emotion, Reason, and the Gap Between Us and Them” by Joshua Greene
“We need a kind of thinking that enables groups with conflicting moralities to live together and prosper. In other words, we need a metamorality. We need a moral system that resolves disagreements among groups with different moral ideals, just as ordinary first-order morality resolves disagreements among individuals with different selfish interests.” ~Joshua Greene
Moral Tribes is hands-on moral psychology and a refreshing new take on utilitarianism. Greene wraps game theory, evolutionary biology, and neuroscience into a nice digestible package to bolster his theory of cognition, which builds elegantly into a theory of moral psychology. A sweeping synthesis of neuroscience, psychology, and philosophy, Moral Tribes opens a can of psychosocial worms that takes the concept of morality to the next level, revealing how we are exceptionally well-adept at solving the dilemma between “Me” and “Us,” through the concept of the “tribe,” but how we are ridiculously less-adept at solving the meta-dilemma between “Us” and “Them.”
Greene’s concept of metamorlity squares this psychosocial circle by counterintuitively applying utilitarianism to our base, knee-jerk reaction to morality (evolved morality) by becoming aware of our apathy in order to become more empathetic. By reinforcing humanity instead of nationalism, and worldly patriotism instead of patriotic nationalism, we turn the tables on both xenophobia and apathy and we become more compassionate and empathetic toward others. When we celebrate diversity instead of trying to cram the square peg of colonialism into the round hole of cultural affiliation, we turn the tables on the monkey-mind’s one-dimensional moral tribalism and we usher in Joshua Greene’s multi-dimensional metamorality.
The Universe1 week ago
For The First Time, NASA Witnesses Black Hole Giving Birth To Stars
Health1 week ago
Fitness Coach Shares Army Technique To Fall Asleep In 2 Minutes
News1 week ago
NASA Finds “Unusual” Signs of Life on Mars
Bizarre2 weeks ago
The Notorious ‘Gateway to Hell’ May Finally Be Sealed, Turkmenistan’s President Says