(TMU) — For those of us who are either self-isolating or stuck indoors due to statewide lockdown orders, there’s nothing more precious than a bit of companionship—be it human, animal, or otherwise. Well, that and maybe a few cold ones.
The health benefits of having a dog at home can do wonders for one’s personal health. In addition to forcing us out of our homes to take them for daily walks ensuring that we get our exercise, having a canine friend also helps us reduce stress, keep depression at bay, and even reduce doctors’ visits for the elderly. Given the need to keep our immune systems sturdy and strong, it’s clear that a pet dog is a great antidote to the unhealthy doldrums of social distancing.
As for beer… well, while the occasional bottle of suds has proven health benefits, excessive alcohol consumption can absolutely wreck one’s immune system. Whether you’re drinking a Corona or a Shock Top, trust that drinking booze in excess will roll out the proverbial red carpet to viruses seeking to infect you.
And now, Anheuser-Busch is offering a three-month supply of Busch beer to help ensure that pooches without a roof over their heads can find the home that they need as humane organizations and animal shelters struggle to cope with statewide shutdowns and shelter-in-place orders.
Everyone could use a companion for the couch right now. So if you foster (or adopt) a dog from Midwest Animal Rescue, we’ll give you 3 months’ worth of Busch to enjoy by their side. Go to https://t.co/S58CM3Z6OM to learn more.
— Busch Beer (@BuschBeer) March 25, 2020
The company’s “Foster a Dog, Get Beer” program is the result of a collaboration between the brewing giant and Midwest Animal Rescue & Services (MARS) based in Minneapolis, Minnesota. The campaign, which runs until April 22, will offer a free three-month supply of beer to anyone who fosters or permanently adopts a dog from the shelter. Busch also kicked off the campaign with a $25,000 donation to the shelter.
If you’re in the Midwest and you’ve long considered bringing a furry friend into your home, now you’re out of excuses not to. In addition to the aforementioned benefits of adopting a dog, MARS stresses that the timing is perfect to adopt a “COVID Buddy” since many rescues have had to let staff go or even close, forcing pups onto the streets during a time of general crisis.
Daniel Blake, vice president of value brands for Anheuser-Busch InBev, told Food & Wine magazine:
“It’s an unprecedented time in our world right now, and when we saw the stories about animal shelters shutting down we wanted to lend our support.”
A lot of Busch drinkers live in the Midwest, so the Midwest Animal Rescue & Services (MARS) was the perfect partner for us. We know our community will get behind us and answer the call.”
Now for the fine print: the campaign is mainly aimed at folks in the Midwest and is equivalent to a healthy two beers per day, according to Busch. However, the transnational brewery is capable of working out logistics on a national level.
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