(TMU) – In the midst of all the pain, suffering, and hatred going on in the world right now, a TikTok user named Nathan “Doggface” Apodaca, inspired millions with a short and uplifting video of himself skateboarding down the street while listening to Fleetwood Mac’s “Dreams” and drinking a container of cranberry juice.
Nathan was riding his skateboard that day because his car broke down, but he was making the most of a bad situation and enjoying his life as much as he could in that moment. The short clip quickly captured the world’s attention, and turned into an accidental advertising campaign for both Fleetwood Mac and Ocean Spray.
The video sent streams of the Fleetwood Mac song soaring to record numbers, and inspired Mick Fleetwood to join TikTok and post his own video.
Dreams had 8.47 million streams in the US last week, which far surpasses the previous high of 3.83 million.
The song also returned to the UK charts last week, at No 85.
Rumours, the album that features Dreams, returned to the US Top 40 for the first time since 2013, reaching No 27. In the UK, it holds its position from the previous week, No 22. Rumours has spent the last 41 weeks in the UK Top 40, and a total of 856 weeks in the Top 100 since its 1977 release, according to the Guardian.
Ocean Spray has not revealed exactly how much the video has boosted sales for them, but the company’s stock price has climbed significantly since the video first went viral. The increase in sales and stock price was enough to catch the attention of the company’s executives, who decided to give back and get Nathan a new truck. The company posted a video of Nathan’s reaction on its Instagram page.
Representatives from the company showed up at Apodaca’s home with a new 2020 Nissan Frontier truck, and a large supply of Ocean Spray cranberry juice.
“This is from Ocean Spray to you. Thanks for keeping it positive. That truck is yours. All the Ocean Spray is yours. All from Ocean Spray to you, man. Congratulations,” the representative said.
Ocean Spray is not a traditional corporation, but an agriculture cooperative owned by more than 700 grower-owners.
Chris Ferzli, Ocean Spray’s director of global corporate affairs, says that the video “struck a chord.”
“Just the fact he was making the best of a situation despite a challenge really resonated with people. There is such a calm and positive energy to the video and given 2020 is an especially challenging year, it was just so welcome,” Ferzli said, according to The Drum.
“We caught notice of it about a week ago and we knew we wanted to get involved. We heard his story and wanted to help so we took some time, pulled together a plan to buy him a new truck, and filled it with cranberry juice,” he added.
Ferzli also hinted in a recent interview that the company may be bringing Nathan on as a full-time brand ambassador. This may be the beginning of a new partnership and possibly a new path for Nathan.
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