The Government is Reportedly Planning to Ban Juul E-Cigarettes. Many People Rely On Them To Help Them Quit Cigarettes

According to a recent report from The Wall Street Journal, health regulators in the United States are considering putting an end to the sale of e-cigarettes manufactured by Juul Labs.

According to persons familiar with the matter who spoke to The Journal, the Food and Drug Administration (FDA) may announce its intention to require Juul Labs to remove its electronic cigarettes from the market as soon as this week.

2017 was a breakout year for the electronic cigarette company, thanks in large part to an extensive social media campaign. The company gained a reputation for its fruity tastes but came under criticism from the FDA amid allegations that its marketing effort was aimed at children.

According to the results of surveys conducted by the Truth Initiative, the product is most well-liked by those under the age of 18. FDA research conducted in 2018 anticipated that more than 2 million middle school and high school students in the United States will be using e-cigarettes in 2021, according to Insider.

According to the Centers for Disease Control and Prevention (CDC), the exposure to nicotine that young people get through vaping may be detrimental to the development of their brains. According to the information provided on the CDC’s website, the items may also include compounds that are hazardous to the lungs. These chemicals may include carcinogenic heavy metals and other substances.

In 2019, Juul Labs discontinued the sale of e-cigarettes with fruity flavors and reduced the scope of its advertising campaign. In recent years, there has been a decline in the brand’s sales. In the three years between 2018 and 2021, the value of the corporation fell from a high of $38 billion to a low of less than $5 billion. As a result of the entry of other brands into the $18 billion industry, the company’s market share fell from 75 percent in 2018 to about 42 percent in the most recent year, Insider adds.

Following the publication of the study, trading on Wednesday morning saw a decline of more than 8 percent in the shares of Altria, the manufacturer of Marlboro cigarettes, which has a stake in Juul equal to 35 percent.

Final thoughts.

This seems to be another case of the American government telling people what they can and cannot put into their bodies. We are no stranger to this. And, like all things, there are risks to what you consume, but that choice should be left up to the individual. Freedom is important.