NBA Star Buys Stake in Plant-Based Pesticide to Challenge Monsanto

NBA star John Salley recently bought a significant stake in PureCrop1, a plant-based pesticide company that is providing an alternative to the carcinogenic chemical pesticides sold by Monsanto.

“I have successfully invested in several early-stage companies and feel PureCrop1 is a game changer, valuable to all sizes of Agriculture and can also be utilized by many companies I work with,” Salley said in a statement to LiveKindly.

“It’s all about clean Agriculture, and elimination of toxic products sprayed on our fruits, vegetables, plants and of course the exploding cannabis industry. From my vantage point, PureCrop1 is an elite natural product, and is poised to grow by leaps and bounds in all forms of Agriculture,” Salley added.

According to the PureCrop1, the organic pesticide is made with plant-based materials from grains, and seed crops. Their products do not contain petroleum distillates or synthetics including artificial foaming and thickening agents, builders, reagents, dyes or fragrances.

PureCrop1 claims that their products are not just safer than traditional pesticides, but they are more effective too.

An explanation on the website gives a breakdown of the science behind the pesticide:

PureCrop1 is produced by advanced developments in colloidal chemistry, which make it possible to produce a microscopic particle called a micelle. The micelle is comprised of a collection of linear molecules or fatty esters and fatty acids clumped together in the shape of a sphere that is about the size of 20 hydrogen atoms, or about one to four nanometers. The chemistry is in essence a form of natural quantum physics.

PureCrop1 superior quality micelles are created as a result of a process in which natural ingredients, including corn oil, fatty acids, organic ingredients and amino acids, all extracts of natural plants, are blended at specific time intervals, temperatures and sequences, which causes the compositions to be transformed into new particles, which are “colloidal micelles.”

PureCrop1 nano-sized emulsions offer many inherent advantages over conventional problematic toxic chemicals in safety, sustainable results, more rapid and reliable activation and extended long-term affect. The PureCrop1 chemistry is also superior, safer and offers many advantages as compared to microbial bacteria or enzymes products on the market today.

Sally’s involvement in PureCrop one compliments his other major investments, which include a vegan restaurant and the cannabis purity testing company GreenSpace.

Last year, Salley told Benzinga, “I got involved with GreenSpace because I believe in the importance of clean cannabis, same as I believe in the importance of clean food. I always saw on movies that every drug was tested for purity. So why not test cannabis?”

In addition to his investment in the testing company, Salley also co-founded a cannabis brand with his daughter Tyla.

“There are a lot of cannabis brands all over the industry now, popping up and shutting down. But I wanted to make sure our brand was organic and, at the same time, luxury. I wanted people to know they can trust us, that we are not going to give them anything that can hurt them, but also that all the cannabis we provide is top shelf in every aspect, every time – and maintain this consistency over time,”  Tyla said.