With Closing Of Twitter Deal, Elon Musk Laid Out His Plans For The Company And Reveals Why He Bought It

Before his purchase of Twitter is finalized this week, Elon Musk has shared some of his plans for the company. Musk said he didn’t acquire Twitter to make money, but rather to “try to help humanity,” and he made this declaration on none other than the company he will own.

The multibillionaire told the platform’s advertisers that “the relentless pursuit of clicks” is to blame for the world’s current state of severe political divisiveness. According to Musk, this is great for business, but it leads to a decline in quality communication, and meaningful dialog gets buried. This is also a huge problem on Facebook, where the “outrage algorithm” has a stranglehold. 

“The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner,” he said in a tweet. 

“There is a great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hated and divide [sic] our society.”

A “free-for-all hellscape” where there are no repercussions for behaviors is possible without some form of moderation, he said, on social media.

“In addition to adhering to the laws of the land, our platform must be warming and welcoming to all, where you can choose your desired experience according to your preferences,” he added.

Musk continued by speculating that the new Twitter leadership will place a greater emphasis on highly focused advertisements. According to him,  “Low relevancy ads are spam, but highly relevant ads are actually content!”

Musk looked enthusiastic about the prospect of successful Twitter users being compensated for their work in a manner similar to that which exists on YouTube and TikTok in response to a remark left underneath the tweet.

In the wake of Elon Musk’s purchase of Twitter, many have speculated about the platform’s future direction. He has already alluded to his desire for the platform to emulate “super-apps” like China’s WeChat, which combine features like social networking, instant messaging, and digital payment systems into a single interface.

The specifics, though, are still up in the air.