Netflix Has Come Under Fire For Its New Anti-Account Sharing Roll Out

Netflix has begun rolling out a new anti-password strategy designed to prevent subscribers from sharing their passwords with others outside their immediate family and household. Strong comments have been voiced regarding the streaming platform’s choice to roll out the update.

Since Netflix’s introduction in 2007, users have enjoyed the freedom to freely share their passwords with one another. However, the streaming video service has recently implemented some significant modifications.

Netflix acknowledged a shift for users who share their account more broadly, writing in a letter to shareholders last week, “While our terms of use limit use of Netflix to a household, we recognize this is a change for members who share their account more broadly.”

“As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with. As is the case today, all members will be able to watch while traveling, whether on a TV or mobile device.”

The latest technique requires nothing more than logging back into your Netflix account often. Users will be required to log in once every 31 days from their home WI-Fi network. They also risk having their Netflix access terminated if they do not comply. Netflix explains their decision to implement the anti-password sharing system on their official site.

The following are the guidelines for streaming inside a single household: “We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans.”

“While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households.” The website explains that the fact that people are sharing their accounts across many houses is a major problem for the business.

Netflix has stated that the sharing of accounts across households’ impacts our ability to invest in great new TV and films for our members’. This statement was made in reference to the company’s ability to make investments. The streaming service claims that they want to make it possible for subscribers to share accounts with people who do not live in their home ‘easily and securely, while also paying a bit more’.

The announcement comes after Netflix had a significant drop in the number of subscribers during the first three months of 2022, namely 200,000 on a worldwide scale. This drop occurred concurrently with the introduction of advertising to the service in exchange for a lower membership.

The announcement has been met with a significant amount of opposition from those hearing it. One Twitter user was adamant that they would not follow this method: “I’m not doing that.” A second wrote: “Common Netflix L.” A third continued: “Netflix is begging to lose subscribers.” “Finally have a reason to cancel Netflix,” a final Twitter user added.