This year, Carls Jr. will make history by becoming the first fast food restaurant to offer a CBD infused item and possibly the first major chain to actually run a promotion on the infamous pothead holiday, 4/20.
This Saturday, Carl’s Jr. is celebrating the holiday with its own CBD-infused Rocky Mountain High: CheeseBurger Delight. The CheeseBurger Delight is made up of two beef patties, pickled jalapeños, pepper jack cheese, and CBD-infused Santa Fe Sauce.
The burger will be ironically priced at $4.20, but will only be available at one select Carl’s Jr. location in Denver, Colorado. However, representatives from the company said that they hope to expand the special menu item to other locations if it does well.
Patty Trevino, Carl’s Jr.’s senior vice president of brand marketing says that she is proud her company was the first in the industry to make this bold step.
“If anyone is going to do it, I would want Carl’s Jr. to do it,” Trevino said.
“If you were to ask me when I was at Burger King back in the mid-2000s, I would have been like, no way. But today, this is a huge trend with consumers,” she added.
— Carl’s Jr. (@CarlsJr) April 17, 2019
Trevino would have liked to launch the burger in all Carls Jr. locations, but lawyers for the company advised that Denver, Colorado would be the perfect place to test the new menu item since cannabis has been legal there for some time. It is important to point out that this burger will not get people high, because it is infused with CBD not THC. CBD is the nonpsychoactive compound in the hemp plant, and while it does have many of the same medicinal qualities as THC, it comes without the infamous psychoactive effects.
There are some other big companies jumping into the THC market as well.
Last year, two of the world’s top beer companies announced they were stepping into the cannabis industry in big ways.
First Heineken announced that their California-based subsidiary Lagunitas is producing a THC infused beer that contains no alcohol. The new drink is called Hi-Fi Hops and is sold for roughly $8 at select cannabis dispensaries.
The drink only contains 10mg of THC per can, which is about the same as a cannabis-infused gummy bear. However, if someone is looking to get a value, they would have much better luck with the 100mg Dixie Elixirs, which come in a variety of flavors that go for roughly $30 per can.
Hi-Fi Hops is also available in a non-psychoactive CBD version. Not long after Heineken’s announcement Constellation Brands, Corona’s parent company, went public with their decision to invest $4 billion into Canada’s top cannabis producer Canopy Growth.