For many of us, 2020 has been one of the roughest and most disruptive years of our lives.
That definitely isn’t the case for Nathan Apodaca, also known as Doggface, whose fortunes saw a sharp turnaround earlier this year when a TikTok video of him skating to work while drinking cranberry juice and lip-syncing to Fleetwood Mac’s 1977 classic “Dreams” went viral.
And now, the charismatic viral video star can finally call himself a homeowner.
Apodaca, 37, had been living in a mobile home before purchasing the home in Idaho Falls, Idaho. The home has five bedrooms and three bathrooms, and was purchased entirely with $320,000 in cash, reports TMZ.
The viral sensation, who is of Mexican and Northern Arapaho Native American descent, had long been a staple on social platforms such as TikTok and Instagram, where he could be seen dancing, skating, and pop-locking to old-school tunes while wearing a big smile on his face.
His positive attitude and optimism never wavered even when he was living in an RV without running water that was parked outside his brother’s home. Apodaca earned his living working as a manual laborer at a potato warehouse, where he was employed alongside his father.
“We’ve been working ever since the pandemic, getting potatoes out to whoever needs them,” Apodaca told Los Angeles Times.
In late September, however, Doggface broke beyond his dedicated fanbase on Instagram pages like Foos Gone Wild and reached mainstream fame when his car broke down on the way to work and he decided to film himself happily lip-syncing to the Fleetwood Mac hit while sipping Ocean Spray Cran-Raspberry juice straight from the bottle.
The video immediately went viral and spread across the internet, gaining 11.5 million likes on TikTok and innumerable likes and comments in all other corners of the internet.
The video even spiked interest in Fleetwood Mac, with streams of “Dreams” quickly catapulting the song to the top of iTunes charts as new generations got hooked on the song.
Soon enough, even Fleetwood Mac band members Mick Fleetwood and Stevie Nicks released their own versions of the viral video.
When people discovered the details behind the video, and Apodaca’s working-class struggles, donations began pouring in from various quarters – including from Ocean Spray, which rewarded him with a brand-new pickup truck.
He also got some much-needed work on his recognizable smile, receiving new sets of veneers on his top and bottom rows of teeth while on a trip to L.A. earlier this month.
Apodaca has also appeared alongside a range of celebrities, including Cheech and Chong and Snoop Dogg – the cousin of late hip-hop artist Nate Dogg, who inspired the name “Dogg Face.”
Since going viral, Apodaca also has a following of more than 3 million fans on Instagram and 5.8 million on TikTok.
He’s also raking in money after purchasing an embroidery machine to sell shirts and beanies from his online store, including ones that feature the nickname, “Doggface,” and some of his catchphrases like “DOWN FOO!” and “420 SOULJAZ.”
However, his most special moment came this month after he proposed to his girlfriend Estela Chavez in Las Vegas while on a trip to Nobu Hotel in Caesar’s Palace.
The new family will bring together the couple, as well as Doggface’s daughters Angelica and Makyla – who turned him on to dancing on TikTok and Instagram.
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